Game thinking
Today, there is much talk about gamification. But we are sure that, in a few years, game thinking will steal the show.
What is game thinking and what is its use
“Game thinking is an approach that applies the principles and techniques of game design to the creation of products, services, and experiences that engage and motivate users.”
Marco Mazzaglia – Videogame Evangelist & Business Developer @GameThinkers
Game thinking can help organizations and companies of all sectors and dimensions improve the user experience, increase engagement, promote learning, stimulate creativity and foster collaboration.
Through the integrated application of game thinking principles such as
- game inspired / playful design
- gamification
- applied/serious game
- simulation
- adver-game
We create experiences that are internalized and remembered for a long time, as they involve users on a deeper level.
Game thinking and the three levers of self-determination theory
The basis of the effectiveness of game thinking is an understanding of the psychological mechanisms that inspire and consolidate motivation in individuals.
In fact, human beings share three fundamental psychological needs for their growth and development:
Autonomy
The need to feel in control of one’s own existence and choices.
Competence
The need to be in control of their results and feel empowered in their own activities.
Relationality
The need to feel connection to others and a sense of belonging.
Taking these needs into account when designing game-based solutions helps us to anchor the messages conveyed by the experience to positive emotions, thereby increasing their effectiveness.
Game thinking for the B2B sector
Game thinking is the basis of our work; we apply it to design video games and extended reality applications in the B2B field, changing the way the public interacts with brands, products and information.
With a track record of successful projects, we propose game thinking as a reference approach in the design of solutions for companies and organizations, because it provides a complete and flexible conceptual structure, to make the best choices for each objective.
Game thinking LAB (seminar)
We offer tailored paths that explain how to take advantage of playful dynamics to enhance business strategies, products and services, encouraging engagement and motivation. Participants learn techniques to create engaging and relevant experiences for users, inspired by the same principles that make games irresistible.
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